Growing readership and advertiser relationships for the outlets that inform local communities.

Community publications are often run lean — a small staff putting out a paper, newsletter, or digital publication that a whole community relies on for local news, without the resources to also run subscriber growth campaigns or build out a stronger advertiser base on top of putting out each issue.

I work with publications to grow both sides of that equation — building the readership that makes a publication essential to its community, and the advertiser relationships that keep it sustainable — using the same direct, community-media relationships I bring to every placement I manage for other clients.