Enrollment, open houses, and the parents who are quietly comparing their options.

Prospective parents and students are almost always making a comparison — checking a school's reputation, its programs, what current families say — long before they ever schedule a tour. If your admissions marketing is limited to a static website and a mailer that goes out once a year, you're not showing up during the actual window when families are deciding.

I build enrollment and awareness campaigns that show up where those families are actually looking — local publications, social platforms, and targeted digital placements — timed around your admissions calendar rather than run once and forgotten. The goal is simple: when a parent is comparing schools, yours is the one they've already heard good things about.